NWSB Mobile Wallet Campaign
During the Fall and Winter of 2022, NWSB wanted to promote the debit cards and mobile wallet options. The goal was to continue pushing the new brand direction, while emphasizing the simplicity and security of the NWSB debit card and mobile wallet option. Instead of a more photographic approach, the direction was use a clean design style that emphasizes the NWSB brand and was also eye catching. The particular campaign would be published on a variety of platforms, digitally and in print.
Base line Mobile Wallet Campaign Image
Below is the modified campaign for the holiday season, to be used on social media to help reinforce the overall campaign as well as add an element of fun to the ad series.
For use on two NWSB branches, one in downtown New Albany and the other in downtown Jeffersonville, the campaign was modified for window clings to be used in a high traffic areas. There are a lot of businesses in these areas people visit, so the external advertising was a prime spot to get regular contact with customers. NWSB also wanted to emphasize buying local, especially during the holiday season, so a second poster/banner was created.
Mockup for Downtown New Albany Branch
Orientation change and mockup for Downtown Jeffersonville Branch
Lobby/Entry Way Sign for all Branches
Outdoor banner mockup for people driving by the NWSB branches.
Generic billboard mockup. Information kept light and all important information large to be readable for quick drive-by cars.
